Modiv Media Adds Two Executives to Board of Advisors
Ann Raider and Craig Underwood bring to Modiv
significant expertise in digital media, marketing solutions and loyalty
programs
Quincy, MA – April 8, 2009 – Modiv
Media, (www.modivmedia.com)
the “moment of decision” media company, today announced that that Ann
Raider and Craig Underwood have joined the company’s board of advisors.
The addition of Raider and Underwood strengthens Modiv
Media’s leadership team as it aggressively expands sales and marketing
of its Modiv Shopper and Modiv DeliVision products.
Raider is the CEO of inStream Media and a recognized
leader in developing world-class marketing solutions, with extensive
experience managing sales, marketing and business development with
Fortune 500 companies. Underwood is Managing Partner of Underwood
Partners, a Boston-based consulting firm with deep expertise in three
areas: Web 2.0 applications, data-based loyalty programs and leveraging
the internet to monetize fan bases, affinity groups and other
communities.
“The experience brought to the company by Ann Raider and
Craig Underwood will be key in helping us grow the Modiv Media
network,” said Paul Schaut, Modiv Media Chairman and CEO. “Their deep
marketing expertise and extensive work with loyalty programs will be a
major asset for the company’s management team.”
The experience Raider brings to the advisory board,
includes COO /co founder of CCMI, an international loyalty marketing
company , SVP of sales and marketing at News America Marketing, and
senior management positions at Gillette and Stop & Shop
Supermarkets. Underwood’s experience includes founder and CEO of
Loyalty Group/Air Miles Canada, and Partner at Bain & Company.
Modiv Media saves money for consumers while improving
their shopping experience. The company’s Modiv Shopper is a handheld,
self-service scan-and-bag solution that delivers relevant coupons and
promotional messages to shoppers in the aisle. Approximately 200 Stop
& Shop and Giant supermarkets employ Modiv Shopper under the Scan
It! name. In addition, the company offers Modiv DeliVision, a product
for supermarket deli departments that combines queue management,
convenient self-service kiosk ordering and targeted marketing.
DeliVision is installed in more than 400 supermarkets.
About Modiv Media
Modiv Media provides the first
multi-touchpoint, in-store
media network that enables marketers and retailers to boost loyalty and
sales,
while saving money and time for consumers. Based in the Boston area,
Modiv Media makes it easy for
marketers and retailers to deliver relevant offers and promotional
messages
when consumers are at their “moment of decision.” Retailers utilizing
Modiv
Media include Stop & Shop Supermarkets, Giant Eagle, Giant Food,
Ukrop's
Super Markets and Roche Bros. Modiv’s in-store media network features
promotions from dozens of leading brands including Coca-Cola, Unilever,
ConAgra
and Proctor & Gamble.
To learn more
about Modiv Media, please visit www.modivmedia.com
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Media Contacts:
Mel Webster
Aquarius Advisers
mwebster@aquariusadvisers.com
(617) 494-9800
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