'Rachael Ray' Title Serves Discounts to Shoppers

From MediaWeek, September 16, 2009

With cash-strapped shoppers looking to trim their grocery bills, Every Day with Rachael Ray is working with an in-store promotion company to give consumers discounts on popular supermarket products.

As part of their ad buy, the popular TV cook’s namesake magazine is giving Purina, Uncle Ben’s and Arm & Hammer promotional space on Modiv’s Scan It! hand-held supermarket scanners.

The brands’ discounts or offers will be available in October at 258 Stop & Shop and Giant supermarkets in the Northeast for shoppers who use Scan It!, a system that targets promotions to shoppers based on their loyalty card history. Shoppers that buy the promoted products also will receive a Snow & Graham stationary gift from Every Day with Rachael Ray if they send in the receipt to the magazine.

An advertorial in the October issue (on stands Sept. 16) explains how to use ScanIt! and the promotion. The page also points readers to Rachael Ray’s site, where those promoted brands are advertising.

Read the Full Article: MediaWeek